ANALYST BRIEF: 451 Research

Understanding Enterprise Work Automation

Work-Relay provides a more complete and integrated work management platform for recurring processes as projects.

Work-Relay sits at the intersection of the process automation and project management technology. Work-Relay’s project management approach to process automation focuses on overcoming common points of failure that typically disrupt and destabilize mission-critical work.

Most vendors that offer automation technology do not include project management tools to organize the effort needed to automate processes. Likewise, most project management tools lack workflow orchestration tooling, and are unsuitable as automation platforms.

In an effort to create competitive advantage, enterprises try to do things differently than their rivals, or they do different things that customers recognize as superior. This usually requires custom processes, such as when developing new products or building out infrastructure to serve new geographic markets. These types of processes need both automation and project management capabilities to control the resources required to create and automate custom processes on time and within budget. Work-Relay offers a unified platform to do just that.


Carl Lehmann is a Senior Research Analyst in the Applied Infrastructure & DevOps and Cloud Native research channels at 451 Research, a part of S&P Global Market Intelligence. He leads 451 Research’s coverage of process automation and integration in hybrid IT and cloud-native architectures, as well as how hybrid IT affects business strategy and operations. The markets covered in his research include digital automation platforms (including workflow and business process management suites), robotic process automation technology, process discovery and mining technology, and hybrid integration platforms (including integration PaaS and API management).


Work-Relay seamlessly overlays your Salesforce implementation, simplifying the design, management, and optimization of complex operational work to maximize worker productivity, increase company-wide visibility and enable business agility. Work-Relay is the only system for digitizing, managing and optimizing highly customizable process-driven projects and decision-intensive processes in one unified application. Work-Relay clients include large enterprises like The Home Depot, Mars Corporation, and Proctor & Gamble, as well as small and mid-size companies across 12 industries. Typical use cases include installing fiber optics, managing clinical trials, coordinating custom manufacturing, and managing product design.

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